VIE VELO – Charity rebrand

VIE VELO – Charity rebrand

Real-world student project

VIE VELO is an Edinburgh based tandem cycling club, for visually impaired riders and sighted guides. The club were looking for a brand refresh, retaining the essence of their original style, and placing the importance of community at the forefront of their resources, to attract new riders. Additionally, they sought to professionalise to appeal to potential funders, such as British Cycling.
Skills: Research & Consultation, Branding, Accessible design, Client communication, Social media and pitch deck template design
Refreshed look whilst retaining brand essence
A sleek take on the original logo, prioritising symmetry and geometry with a new clean typeface. It showcases the two V's of VIE VELO, which are also visible on the duotone versions, making the core brand aspects accessible for people with limited vision.
Prioritising accessibility
The brand refresh considers accessibility at all times: from colour contrast and thicker line weights, to easy-to-use social media templates created to raise their online presence.
Refreshed look whilst retaining brand essence
A sleek take on the original logo, prioritising symmetry and geometry with a new clean typeface. It showcases the two V's of VIE VELO, which are also visible on the duotone versions, making the core brand aspects accessible for people with limited vision.
Prioritising accessibility
The brand refresh considers accessibility at all times: from colour contrast and thicker line weights, to easy-to-use social media templates created to raise their online presence.
An eye-catching versatile identity with social media templates, to encourage sign-ups and regular attendance.
An eye-catching versatile identity with social media templates, to encourage sign-ups and regular attendance.
The image featured at the top of the about us page #2
VIE VELO were seeking to appear more professional to potential funders, such as British cycling. We proposed a pitch deck template to help them deliver punchy presentations.
VIE VELO were seeking to appear more professional to potential funders, such as British cycling. We proposed a pitch deck template to help them deliver punchy presentations.
VIE VELO were seeking to appear more professional to potential funders, such as British cycling. We proposed a pitch deck template to help them deliver punchy presentations.

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Katie Marsden

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